BettahLife is an aggregator and behavior change platform which uses the power of incentives, data and behavioral economics to make people active and achieve better wellbeing by enhancing and protecting their lives. BettahLife seeks to achieve scale through integration with fitness applications and partnerships with financial service offering providers and forward thinking employers and affinity groups. BettahLife offers the shared-value pull distribution model of financial services offerings for the emerging to middle consumer and households in the emerging economies of the world.

BettahLife is the convener of BettahLife Walkathon, an event targeted to be held regularly across cities in emerging market economies. The debut is scheduled for Lagos, Nigeria in Q2 2022.

We are also the promoter and publisher of BettahLife Wellbeing Report, a workplace survey which rates wellness appropriateness and encourages wellbeing practices in the workplace. The maiden publication will be released in Q4 2022 and the survey will be done in partnership with other reputable professional organizations.

BettahLife Living Benefits Limited was incorporated in 2021 and projects to aggregate a digital ecosystem comprising 1 million emerging to middle consumer households in Nigeria by 2023

Website; www.bettahlife.com

Industry; Financial Services

Specialties; Behavior Change, Physical Activity, Rewards Program, Engaged Work Force, Healthier workforce, Wellness Incentives program, Productivity, Retention, Culture, Financial Services, Life and Health Insurance, Chronic Disease prevention, Ecosystem Network distribution